Domino’s Pizza Enterprises

Domino’s Pizza Enterprises Limited (DMP) is Domino’s largest franchisee outside of the USA. It holds the master franchise rights to the Domino’s brand and network in Australia, New Zealand, Belgium, France, The Netherlands, Japan, Germany, Luxembourg, Taiwan, Malaysia, Singapore and Cambodia. Today, DMP has a network of more than 3,800 stores. Largely, DMP’s success is attributed to its heavy investment in internally developed digital platforms - both internal and customer facing.

Group Lead, Digital User Experience and Innovation (2016 - Present)

• Led digital and user experience design for one of the world’s largest in-house Quick Service Restaurant (QSR) e-commerce platforms.

• Transformed the platform from a collection of independently developed features through a mature, codified, and joyful design language, resulting in improved user experience and increased conversion.

• Designed and orchestrated the transition to a single internal UI kit, unifying design and UX across 13 digital platforms and markets.

• Lead the team that localized the new user experience across thirteen global markets, addressing regional nuances and injecting delight into the product.

• Advocated for user-centric design principles, emphasizing engagement and conversion through great experiences rather than dark patterns.

• Built and managed a global user-experience team, providing leadership, clear direction, and meaningful, in-the-moment feedback.

• Partnered with internal and external stakeholders to ensure consistent UX for software and hardware integrations.

• Lead teams in prototyping, testing and building platform integrations for ML-powered quality control, drone delivery, robotic pizza makers and aggregator partners